Every screenshot entry point
Full screen, selected area, window, timer and Shape capture live in the Mac menu bar.
Founding beta · 50 annual Pro seats
Make screenshots look ready before they leave your Mac.Launch-ready product screenshots.
ShotLaunch is a menu bar app for people who share product screenshots: capture, shape, refine, redact and watermark the asset that needs to represent your product from one focused preview.Capture, shape, blur, watermark and export a product screenshot ready to show. Everything stays on your Mac.
50 free annual seatsShape cropLaunch CopyMac menu barLocal-firstBuilt for launch assets
ShotLaunch0.1.0 internal beta
Preview
NEW ANALYTICSLaunch pulse +42%
ShotLaunchCrop
Look
Privacy
Watermark
For product screenshots that end up in launches, updates, social posts, changelogs, decks, docs and customer replies.
Signature feature
The weird shape is the hook.
Most screenshot tools stop at rectangle. ShotLaunch makes the odd crop feel native: draw the outline, adjust the points, keep only the visual that matters and copy a shareable asset in seconds.
Irregular cropVisible drag pointsSafe launch-ready output
What it replaces
The annoying cleanup step after every screenshot.
No extra crop tool, no blur pass and no design file just to make a product update presentable. ShotLaunch keeps the last-mile polish inside the screenshot flow.
Fast polish, not a design suite
Crop, shape, frame and refine the screenshot you already have. No layers, endless canvas or design file required.
Clean sensitive details locally
Add black redaction or blur marks directly on the screenshot before it touches the clipboard.
Watermark and launch-ready context
Add a text or logo watermark, then prepare editable launch copy for Product Hunt, X, changelogs or email.
The workflow
Capture once. Make it ready to show.
The beta is intentionally focused: it sits in the menu bar, stores screenshots locally, and gives you the focused controls needed before copy or export.
01
Capture from the menu bar or keyboard shortcut
02
Crop, shape and frame the screenshot
03
Redact or blur sensitive areas
04
Copy, export or draft launch copy
Public pricing
Useful for free. Built to go further when beta earns it.
Start with the everyday capture workflow. Planned Pro pricing is for people who need the fuller editing and presentation workflow.
Full, area and window capture, local library, basic crop, copy/export and privacy tools. No account required.
Unlock Shape, visual treatments, watermark and Launch Copy.
Advanced editing and presentation tools for people who need the fuller screenshot workflow.
FAQ
Questions, answered.
What ShotLaunch is for, how the beta works, and what is still being decided.
What is ShotLaunch?
ShotLaunch is a local-first macOS app for turning product screenshots into assets you can share when presenting or launching a SaaS. It brings capture, cropping, framing, redaction, watermarking, and launch copy into one focused workflow.
Who is ShotLaunch for?
It is for founders, makers, product marketers and designers who regularly need to show a digital product clearly. Launch assets are product screenshots prepared for a landing page, feature release, waitlist announcement, changelog or social post.
Why use it if macOS already takes screenshots?
macOS handles the capture. ShotLaunch handles the product-launch work that often comes next: shaping the interface, adding a frame, hiding sensitive details, applying a watermark, and preparing a feature release to communicate clearly.
Is ShotLaunch a replacement for Photoshop or Figma?
No. ShotLaunch is deliberately narrower: it helps you prepare a product interface screenshot quickly when it needs to be shown in a launch or product update. Complex design work, open-ended illustration and destructive editing belong in dedicated design tools.
What does local-first mean for my screenshots?
Your product screenshots do not need to be uploaded to a cloud service to use the core workflow. ShotLaunch keeps capture, editing, and the local library on your Mac rather than requiring cloud storage.
What is included in Free versus Pro?
Free covers essential capture, basic editing, and a local library for product screenshots. Pro adds Shape, visual treatments, watermarks and Launch Copy for people preparing launches and feature updates. Free remains useful for simpler product-update workflows.
How much will Pro cost?
The planned price is $5 USD per month or $39 USD per year. Pricing may be revisited as the beta develops, but that is the current direction for people who need the more advanced editing and presentation workflow.
What is the beta offer?
ShotLaunch is currently available through a beta waitlist. The first 50 people accepted into the beta will receive one year of Pro at no cost. Joining the waitlist signals interest; it does not guarantee beta access.
Will ShotLaunch work on my Mac?
ShotLaunch is being built for macOS. Exact macOS version requirements have not been announced, so the waitlist is best for people whose primary workflow is already on a Mac and who are comfortable following the product through beta.
Founding beta
The first 50 accepted people get Pro annual free.
We are looking for Mac users who share product screenshots at work. The first 50 accepted testers get one year of ShotLaunch Pro at no cost, with no card required.